{"id":89296,"date":"2014-04-24T18:17:06","date_gmt":"2014-04-25T01:17:06","guid":{"rendered":"http:\/\/www.openculture.com\/?p=89296"},"modified":"2024-05-07T16:54:41","modified_gmt":"2024-05-07T23:54:41","slug":"curious-alice","status":"publish","type":"post","link":"https:\/\/www.openculture.com\/2014\/04\/curious-alice.html","title":{"rendered":"<i>Curious Alice<\/i> \u2014 The 1971 Anti-Drug Movie Based on <i>Alice in Wonderland <\/i> That Made Drugs Look Like Fun"},"content":{"rendered":"<div class=\"oc-video-wrapper\">\n<div class=\"oc-video-container\">\n\t<span class=\"youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"505\" src=\"\/\/www.youtube.com\/embed\/f1fc-h018Uo?wmode=transparent&amp;fs=1&amp;hl=en&amp;showsearch=0&amp;rel=0&amp;theme=dark\" frameborder=\"0\" allowfullscreen><\/iframe><\/span>\n\t<\/div>\n<p>\t<!-- \/oc-video-embed -->\n<\/p><\/div>\n<p><!-- \/oc-video-wrapper --><\/p>\n<p>The Rea\u00adgan pres\u00adi\u00adden\u00adcy was prob\u00ada\u00adbly the gold\u00aden age of anti-drug mes\u00adsag\u00ading. America\u2019s school kids were told that a <a href=\"http:\/\/www.youtube.com\/watch?v=ub_a2t0ZfTs\">brain was like an egg and drugs were like a fry\u00ading pan<\/a>. The First Lady told America\u2019s school kids sim\u00adply to \u201c<a href=\"http:\/\/www.youtube.com\/watch?v=lQXgVM30mIY\">Just Say No<\/a>.\u201d The mes\u00adsage was stu\u00adpe\u00adfy\u00ading\u00adly sim\u00adple. Drugs, like Com\u00admu\u00adnism and tax\u00ades, are bad.<\/p>\n<p>Dur\u00ading the ear\u00adly 1970s, how\u00adev\u00ader, that anti-drug mes\u00adsage was much more con\u00adfused. Take for exam\u00adple <a href=\"https:\/\/www.youtube.com\/watch?v=f1fc-h018Uo\"><em>Curi\u00adous Alice<\/em><\/a>, a visu\u00adal\u00adly stun\u00adning, deeply odd movie about the per\u00adils of drug abuse that makes the stuff look like a lot of fun. Cre\u00adat\u00aded by the Nation\u00adal Insti\u00adtute of Men\u00adtal Health in 1971, the film shows young Alice read\u00ading Lewis Carroll\u2019s <em>Alice in Won\u00adder\u00adland<\/em> in a sun\u00adny dap\u00adpled mead\u00adow before nod\u00adding off. She soon finds her\u00adself plung\u00ading down the rab\u00adbit hole and in a won\u00adder\u00adland \u2026 of drugs. The King of Hearts is hawk\u00ading hero\u00adin. The Mad Hat\u00adter is trip\u00adping balls on LSD. The hookah-smok\u00ading Cater\u00adpil\u00adlar is stoned out of his gourd. The Dor\u00admouse is in a bar\u00adbi\u00adtu\u00adrate-induced stu\u00adpor and the March Hare, who looks like the Trix Bunny\u2019s ne\u2019er-do-well broth\u00ader, is a fid\u00adget\u00ading tweak\u00ader. \u201cYou ough\u00adta have some pep pills! Uppers!\u201d he exclaims. \u201cAmphet\u00ada\u00admines! Speed! You feel super good.\u201d<\/p>\n<p>The movie was report\u00aded\u00adly intend\u00aded for eight year-olds. While it\u2019s unlike\u00adly that your aver\u00adage third grad\u00ader is going to absorb Alice\u2019s mor\u00adal\u00adiz\u00ading about acid, they will almost cer\u00adtain\u00adly respond to the film\u2019s trip\u00adpy, Mon\u00adty Pythonesque ani\u00adma\u00adtion. The ani\u00adma\u00adtors clear\u00adly had a blast mak\u00ading this movie, but their efforts didn\u2019t exact\u00adly trans\u00adlate into an effec\u00adtive mes\u00adsage. After the movie came out, the Nation\u00adal Coor\u00addi\u00adnat\u00ading Coun\u00adcil on Drug Edu\u00adca\u00adtion slammed the movie, call\u00ading it con\u00adfus\u00ading and coun\u00adter\u00adpro\u00adduc\u00adtive.<\/p>\n<p>As an adult, how\u00adev\u00ader, the movie is a lot of fun. So check it out above. And if you live in either Col\u00adorado or Wash\u00ading\u00adton, feel free to enjoy the movie in a state that it is prob\u00ada\u00adbly best appre\u00adci\u00adat\u00aded.<\/p>\n<p>via <a href=\"http:\/\/dangerousminds.net\/comments\/trippy_1971_alice_in_wonderland-themed_anti-drug_psa_makes_drugs_look_aweso\">Dan\u00adger\u00adous Minds<\/a><\/p>\n<p><strong>Relat\u00aded Con\u00adtent:<\/strong><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.openculture.com\/2012\/11\/ireefer_madnessi_1936s_most_unintentionally_hilarious_anti-drug_exploitation_film_free_online.html\"><i>Reefer Mad\u00adness<\/i><span class=\"s1\">, 1936\u2032s Most Unin\u00adten\u00adtion\u00adal\u00adly Hilar\u00adi\u00adous \u201cAnti-Drug\u201d Exploita\u00adtion Film, Free Online<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.openculture.com\/2024\/05\/artist-draws-9-portraits-on-lsd-during-1950s-research-experiment.html\">Artist Draws Nine Por\u00adtraits on LSD Dur\u00ading 1950s Research Exper\u00adi\u00adment<\/a><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.openculture.com\/2010\/03\/alice_in_wonderland_the_1903_original.html\">Alice in Won\u00adder\u00adland: The Orig\u00adi\u00adnal 1903 Film Adap\u00adta\u00adtion<\/a><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.openculture.com\/2014\/01\/original-alice-in-wonderland-manuscript.html\">See The Orig\u00adi\u00adnal <i>Alice In Won\u00adder\u00adland<\/i> Man\u00adu\u00adscript, Hand\u00adwrit\u00adten &amp; Illus\u00adtrat\u00aded By Lewis Car\u00adroll (1864)<\/a><\/p>\n<p><em><strong>Jonathan Crow<\/strong>&nbsp;is a Los Ange\u00adles-based writer and film\u00admak\u00ader whose work has appeared in Yahoo!, The Hol\u00adly\u00adwood Reporter, and oth\u00ader pub\u00adli\u00adca\u00adtions. You can fol\u00adlow him at&nbsp;<a href=\"https:\/\/twitter.com\/jonccrow\">@jonccrow<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div style=\"padding: 10px 0\">\n<div class=\"oc-video-wrapper\">\n<div class=\"oc-video-container\">\n\t<span class=\"youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" class=\"youtube-player\" type=\"text\/html\" width=\"300\" height=\"250\" src=\"\/\/www.youtube.com\/embed\/f1fc-h018Uo?wmode=transparent&amp;fs=1&amp;hl=en&amp;showsearch=0&amp;rel=0&amp;theme=dark\" frameborder=\"0\" allowfullscreen><\/iframe><\/span>\n\t<\/div>\n<p>\t<!-- \/oc-video-embed -->\n<\/p><\/div>\n<p><!-- \/oc-video-wrapper --><\/p><\/div>\n<p>The Rea\u00adgan pres\u00adi\u00adden\u00adcy was prob\u00ada\u00adbly the gold\u00aden age of anti-drug mes\u00adsag\u00ading. America\u2019s school kids were told that a brain was like an egg and drugs were like a fry\u00ading pan. The First Lady told America\u2019s school kids sim\u00adply to \u201cJust Say No.\u201d The mes\u00adsage was stu\u00adpe\u00adfy\u00ading\u00adly sim\u00adple. Drugs, like Com\u00admu\u00adnism and tax\u00ades, are bad. Dur\u00ading [\u2026]<\/p>\n<div style=\"clear:both\"><\/div>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[331,81],"tags":[],"class_list":["post-89296","post","type-post","status-publish","format-standard","hentry","category-animation-2","category-film"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curious Alice -- The 1971 Anti-Drug Movie Based on Alice in Wonderland  That Made Drugs Look Like Fun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.openculture.com\/2014\/04\/curious-alice.html\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Crow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html\"},\"author\":{\"name\":\"Jonathan Crow\",\"@id\":\"https:\\\/\\\/www.openculture.com\\\/#\\\/schema\\\/person\\\/5cb8afabedacbf82c145f1dc2c507d33\"},\"headline\":\"Curious Alice \u2014 The 1971 Anti-Drug Movie Based on Alice in Wonderland That Made Drugs Look Like Fun\",\"datePublished\":\"2014-04-25T01:17:06+00:00\",\"dateModified\":\"2024-05-07T23:54:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html\"},\"wordCount\":421,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.openculture.com\\\/#organization\"},\"articleSection\":[\"Animation\",\"Film\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html\",\"url\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html\",\"name\":\"Curious Alice -- The 1971 Anti-Drug Movie Based on Alice in Wonderland That Made Drugs Look Like Fun\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.openculture.com\\\/#website\"},\"datePublished\":\"2014-04-25T01:17:06+00:00\",\"dateModified\":\"2024-05-07T23:54:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.openculture.com\\\/2014\\\/04\\\/curious-alice.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.openculture.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Curious Alice &#8212; 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