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300 Entertainment

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300 Entertainment
Parent companyWarner Music Group
Founded2012 (2012)
Founder
DistributorsAtlantic Music Group (US)
Parlophone (UK)
Warner Music Group (International)
GenreVarious
Country of originUnited States
LocationNew York City
Official website300ent.com Edit this at Wikidata

300 Entertainment LLC[1] is an American record label owned by Warner Music Group. It was founded by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold in 2012.[2] The label's roster includes acts across multiple genres such as hip hop, rock, pop, electronic, alternative, and country. Current artists include Young Thug, Fetty Wap, Mary J. Blige, No Savage, Bella Kay, Rejjie Snow, Cheat Codes, Tee Grizzley, Famous Dex, Shy Glizzy, Cobi, Meg Mac, Dae Dae, the Hunna, Bailey Bryan, OMB Peezy, AmiiFy, Ice Prince, Snot, and Des Rocs. It is based in New York City. The label also acts as distributor for Young Thug's record label YSL Records, whose roster includes rappers such as the late Lil Keed.

In 2021, Warner Music Group acquired 300 for $400 million.[3] In June 2022, 300 Entertainment was merged with Elektra Music Group to create the umbrella label 300 Elektra Entertainment (3EE), though both Elektra and 300 continued to maintain their separate identities as labels.[4][5]

History

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Foundation

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Cohen resigned as chairman and chief executive officer of Warner Music Group's recorded music operation to start 300 with Todd Moscowitz, ex-Warner Bros president, Kevin Liles, ex-EVP Warner Music, and Roger Gold, former SVP of the office of the chairman and CEO at Warner Music. Cohen, Liles, and Moscowitz had also worked together at Def Jam Recordings, which Cohen had run in the 1980s and 1990s.[6]

It was announced that singer Eric Bellinger had been signed to 300 Entertainment.[7] In April 2014, Atlantic Records A&R DJ Drama stated that Atlanta rapper Young Thug had been signed to 300 Entertainment,[8][9] In June 2014, it was revealed that Atlanta hip hop group Migos were also signed to the label.[10] In early 2014, Lyor Cohen quietly signed Conrad Sewell after Sewell had been passed on by most of the major labels. The day after signing with 300, the Australian singer received offers from virtually every label that had passed on him, for, in some cases, "well over $1 million."[11]

As of 2017, Fetty Wap's "Trap Queen" is the label's biggest single to date, going 10× platinum.[12] Its first pop hit was Cheat Codes' "No Promises" featuring Demi Lovato. Its first country pop[13] artist to be signed is Bailey Bryan.[14]

Exit of Cohen

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In September 2016, Lyor Cohen announced his exit from 300.[15] Following this announcement, Kevin Liles assumed the role of CEO.[16] Liles would make appearances to follow in The Wall Street Journal and on MSNBC to discuss his role and the label.[17]

Partnerships

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Funding

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The company is backed by a wide range of investors, including Google, investment firm Columbus Nova, Israeli-American hedge fund billionaire Noam Gottesman's TOMS Capital, former Warner Music digital chief Alex Zubillaga, and Kemado Records' co-founder Andres Santo Domingo. The investment agreements were pulled together by media investment banker Aryeh Bourkoff and Ori Winitze of LionTree.[18]

Atlantic Records

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Atlantic Records signed a distribution deal to distribute all of 300's content in November 2013.[citation needed]

+1 Records

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In 2014, 300 announced that +1 Records had become an official partner label of the company.[19]

YSL Records

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In November 2016, Young Thug started YSL Records as an imprint under 300 Entertainment.[20] Artists who have been signed to the imprint include Gunna, Lil Keed and Yung Kayo.[21]

Unauthorized Entertainment

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In February 2017, the label's Senior Vice President of A&R, Selim Bouab, launched the label Unauthorized Entertainment under 300.[22]

Murder Inc. Records

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In June 2017, it was announced that 300 Entertainment had partnered with Murder Inc. Records.[23]

Undercover Prodigy

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In September 2017, Hopsin did an interview with HardKnocktv stating that he had signed with 300. His single "The Purge" was released through 300 Entertainment and Undercover Prodigy.[24] On November 24, 2017, Hopsin Released his album No Shame and debuted at 42 on the Billboard 200. Both Kevin Liles and Hopsin has referred to the deal as a partnership for 300 and Undercover Prodigy.

Producers

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Some of 300 Entertainment signed producers include Chason Samuel, Metro Boomin, Young Thug, PinkPantheress, and others.

Artists

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Artist Year signed Albums with 300
Shy Glizzy 2014 Law 3: Now or Never (2014)[25]
Young Jefe 2 (2016)[26]
The World is Yours (2017)[27]
Fully Loaded (2018)
Young Thug 2014 Barter 6 (2015)
I'm Up (2016)
Slime Season 3 (2016)
Jeffery (2016)
Beautiful Thugger Girls (2017)
So Much Fun (2019)
Slime & B (2020)
Punk (2021)
Business Is Business (2023)
Fetty Wap[28] 2014 Fetty Wap (2015)
For My Fans (2018)
Bruce Wayne (2018)
Trap & B (2020)
The Butterfly Effect (2021)
Highly Suspect 2014 Mister Asylum (2015)
The Boy Who Died Wolf (2016)
MCID (2019)
Mainland 2014 Outcast EP (2015)
Villains EP (2018)
Cobi[29] 2015 Songs from the Ashes PT. 1 (2017)
Songs from the Ashes PT. 2 (2018)
Meg Mac[30] 2015 Low Blows (2017)
Hope (2019)
Maggie Lindemann 2016
The Hunna 2016 100 (2016)[31]
Famous Dex 2016 Dex Meets Dexter (2018)
Dexter 2031 (EP) (2020)
Cheat Codes[32] 2016 Level 1 (EP) (2018)
Level 2 (EP) (2019)
(International distribution through Parlophone, since 2018 co-signed with Spinnin' Records, another Warner Music Group subsidiary.)
YNW Melly 2016 I Am You (mixtape) (2018)
We All Shine (mixtape) (2019)
Melly vs. Melvin (2019)
Just a Matter of Slime (2021)
Tee Grizzley 2017 Bloodas (2017)[33]
Activated (2018)
Scriptures (2019)
The Smartest (2020)
Built for Whatever (2021)
Bailey Bryan 2017 So Far (EP) (2017)[34]
Perspective (EP) (2019)
OMB Peezy[35] 2017 Humble Beginnings (EP) (2017)
Preacher to the Streets (2019)
Agnez Mo[36] 2018
Lil Keed[37] 2018 Keed Talk to 'Em (2018)
Long Live Mexico (2019)
Trapped on Cleveland 3 (2020)
Megan Thee Stallion[38] 2018 Tina Snow (2018)
Fever (2019)
Suga (2020)
Good News (2020)

Traumazine (2022)

Phony Ppl[39] 2018 mō'zā-ik.(2018)
Nova Miller[40] 2019
Drax Project 2019 Drax Project (2019)
Snot[41][42] 2019 Beautiful Havoc (2020)[43]
Ethereal (2022)[44]
Waterparks[45] 2020 Greatest Hits (2021)[46]
Des Rocs 2021 This is Our Life (EP) (2020)
A Real Good Person In A Real Bad Place (2021)
María Becerra 2021 Animal (2021)
La Nena de Argentina (2022)
Mary J. Blige 2021 Good Morning Gorgeous (2022)[47]
Quarters of Change 2021 Into The Rift (2022)
Portraits (2024)[48]
Jordan Adetunji[49] 2024 A Jaguar's Dream (2025)[50]
AmiiFy 2025 Suddenly, Everything's Changing (EP) (2026)[51]
Lil Duke 2016 Duke Hefner (2021)

Blue Devil 2 (2019)[52]

Whiterosemoxie[53] 2016 TROJAN (2021)

References

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  1. ↑ "Warner Music Group Corp. – Subsidiaries of the Registrant". United States Securities and Exchange Commission. November 20, 2025. Archived from the original on November 20, 2025. Retrieved September 6, 2026.
  2. ↑ "300 Entertainment – About". 300 Entertainment. Retrieved November 1, 2017.
  3. ↑ "Warner buys 300 Entertainment for around $400m". December 16, 2021.
  4. ↑ "WMG 300 Elektra Entertainment – 3EE – Arrives, Led by Chairman & CEO Kevin Liles". WMG Official Website. Archived from the original on June 28, 2022. Retrieved June 23, 2022.
  5. ↑ "Warner Music Group". VarietyUS. Retrieved June 23, 2022.
  6. ↑ Adegoke, Yinka (November 2013). "Lyor Cohen Unveils 300, New 'Content Company' with Atlantic Deal, Google Backing and Ex-Warner Brass (From the Magazine)". Billboard. Retrieved November 1, 2017.
  7. ↑ Mitchell, Gail (March 24, 2014). "Lyor Cohen's 300 Entertainment Signs Eric Bellinger (Exclusive)". Billboard. Retrieved August 29, 2016.
  8. ↑ "DJ Drama Confirms That Young Thug Is Signed to Lyor Cohen's "300" Label". Complex. April 2014. Retrieved August 29, 2016.
  9. ↑ C.M., Emmanuel (June 17, 2014). "300 Entertainment Partners with Migos And Quality Control Music". XXL. Retrieved August 29, 2016.
  10. ↑ Harling, Danielle (June 18, 2014). "Young Thug, Migos Sign With Lyor Cohen, Kevin Liles & Todd Moscowitz's 300 Label". HipHopDX. Archived from the original on April 4, 2015. Retrieved August 29, 2016.
  11. ↑ "Lyor Cohen at Stanford University: Music, Technology and Finding The Next Big Artist". IDA Stanford. May 3, 2015. Retrieved May 18, 2016 – via YouTube.
  12. ↑ "Gold & Platinum – Record Industry Association of America". Record Industry Association of America. Retrieved November 1, 2017.
  13. ↑ Hight, Jewly (June 23, 2017). "At 19, Bailey Bryan Is Ready To 'Own It'". NPR.org. Retrieved August 1, 2019.
  14. ↑ Nicholson, Jessica (September 30, 2016). "Warner Music Nashville, 300 Entertainment Jointly Sign Bailey Bryan". MusicRow – Nashville's Music Industry Publication – News, Songs From Music City. Retrieved November 1, 2017.
  15. ↑ Klinkenberg, Brendan. "Lyor Cohen Leaves 300 Entertainment To Join YouTube". Complex. Retrieved November 1, 2017.
  16. ↑ Rys, Dan (April 6, 2017). "Kevin Liles Talks the Past, Present and Future of 300 Entertainment: Exclusive". Billboard. Retrieved November 1, 2017.
  17. ↑ "Jay-Z gets political with new album". MSNBC. Retrieved November 1, 2017.
  18. ↑ Adegoke, Yinka (November 1, 2013). "Distribution deal with Atlantic, as well as bringing up acts like Jordan Adentunji & the nonchalant musician and prolific blogger TrÂPhone to clean up the mess and fire backlash they had to get from locals in Washington State about a rap group falsifying the label as their parent company on Seattle Times from Michael Rietmulder in the summer of 2021 with Lil'Ripp known as Lewie from the hip hop collective MKF from Tacoma, WA the Hilltop Neighborhood". Billboard.
  19. ↑ Stutz, Colin (November 5, 2014). "Exclusive: +1 Records Becomes Official Label Partner of Lyor Cohen's 300 Entertainment". Billboard. Retrieved January 4, 2017.
  20. ↑ "Young Thug Launches YSL Records – XXL". XXL Mag. November 16, 2016. Retrieved January 9, 2017.
  21. ↑ "YSL Records Wiki, Artists, History, Releases". RapIntel. March 21, 2019. Archived from the original on May 21, 2022. Retrieved April 24, 2020.
  22. ↑ "300 Entertainment promotes Selim Bouab to SVP, A&R – Music Business Worldwide". Music Business Worldwide. February 6, 2017. Retrieved December 7, 2017.
  23. ↑ Platon, Adelle (June 20, 2017). "How Irv Gotti Brought Murder Inc. to 300 Entertainment". Billboard. Retrieved June 21, 2017.
  24. ↑ hardknocktv (October 4, 2017), Hopsin talks 300 Deal, Keys to Success, Token, Funk Volume, Says You Can't Just Rap, retrieved October 8, 2017
  25. ↑ "LAW 3: Now or Never by Shy Glizzy on Apple Music". iTunes Store. December 2, 2014. Retrieved July 11, 2017.
  26. ↑ "Young Jefe 2 by Shy Glizzy on Apple Music". iTunes Store. July 15, 2016. Retrieved July 11, 2017.
  27. ↑ "The World Is Yours by Jefe on Apple Music". iTunes Store. January 6, 2017. Retrieved July 11, 2017.
  28. ↑ Leonard, Devin (October 27, 2015). "The Guy Who Signed Slick Rick and Jay Z Is Still Killing It". Bloomberg Businessweek. Retrieved August 29, 2016.
  29. ↑ Mahot, Laura (May 3, 2016). "Exclusive Track Premiere: 'Don't You Cry For Me,' Cobi". Interview. Retrieved August 29, 2016.
  30. ↑ "MEG MAC SIGNS TO 300 ENTERTAINMENT". Mucho Bravado. February 25, 2015. Archived from the original on February 26, 2020. Retrieved February 26, 2020.
  31. ↑ "100 by The Hunna on Apple Music". iTunes Store. August 26, 2016. Retrieved July 11, 2017.
  32. ↑ Bein, Kat (September 28, 2016). "Cheat Codes Joins Young Thug, Fetty Wap on 300 Entertainment Roster". Billboard. Retrieved June 9, 2017.
  33. ↑ India, Lindsey (December 8, 2017). "Tee Grizzley and Lil Durk Releasse Bloodas Mixtape – XXL". XXL Mag. Retrieved December 9, 2017.
  34. ↑ Dauphin, Chuck (April 14, 2017). "Bailey Bryan Premieres Breakup-Inspired 'Hard Drive Home,' Talks Mentor Hillary Scott". Billboard. Retrieved April 24, 2017.
  35. ↑ "OMB Peezy Signs To 300 Entertainment – Fashionably-Early". Fashionably-Early. April 24, 2017. Retrieved May 18, 2017.
  36. ↑ Machin, Jennifer (April 25, 2018). "Agnez Mo Signs With 300 Entertainment". Billboard. Retrieved April 25, 2018.
  37. ↑ "Lil Keed Shares Debut Album 'Long Live Mexico' On 300 Entertainment". RESPECT. June 14, 2019. Archived from the original on June 15, 2019. Retrieved June 16, 2019.
  38. ↑ Centeno, Tony M. (November 27, 2018). "Megan Thee Stallion Signs to 300 Entertainment XXL". XXL Mag. Retrieved December 7, 2018.
  39. ↑ "Megan Thee Stallion & Phony Ppl Link Up For "Fkn Around" Single". Maven. Archived from the original on February 26, 2020. Retrieved February 26, 2020.
  40. ↑ "NOVA MILLER". 21:12 Entertainment Group. Archived from the original on February 26, 2020. Retrieved February 26, 2020.
  41. ↑ "The Break Presents: $not". October 30, 2019.
  42. ↑ "With Billie Eilish and 'Euphoria' co-signs, rapper $not is a Gen Z star in making". Los Angeles Times. August 19, 2019.
  43. ↑ "Beautiful Havoc by $NOT". Apple Music. October 30, 2020. Retrieved September 26, 2021.
  44. ↑ "Ethereal by $NOT". Apple Music. February 11, 2022.
  45. ↑ "300 Entertainment welcomes Waterparks". September 25, 2020. Archived from the original on December 23, 2021. Retrieved September 25, 2020.
  46. ↑ "☁️ @Waterparks new single #SnowGlobe is available now". Instagram. Archived from the original on December 23, 2021.
  47. ↑ "Mary J. Blige Announces New Album 'Good Morning Gorgeous'".
  48. ↑ Growney, Tess (February 15, 2024). "Quarters of Change Search for Light". SPIN.
  49. ↑ Eggertsen, Chris (June 26, 2024). "'KEHLANI' Singer Jordan Adetunji Signs With 300 Entertainment & Warner Records UK". Billboard. Retrieved April 25, 2025.
  50. ↑ "Jordan Adetunji announces new mixtape, A Jaguar's Dream". The Line of Best Fit. Retrieved April 25, 2025.
  51. ↑ White, Ariana (March 6, 2026). "AmiiFy releases debut EP under Atlantic Records/300 Entertainment" (PDF). Atlantic Records.
  52. ↑ "Blue Devil 2 by Lil Duke". Genius. Retrieved March 22, 2026.
  53. ↑ "whiterosemoxie Lives Like a Desert Nomad in "flavors" Video". Audible Treats. March 15, 2023. Retrieved December 21, 2025.
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